Unfinished John Green Novel Hits Number One on Amazon – A “How To” of Social Media in Advertising.

Last Tuesday 28th June, the best-selling American author John Green bagged the number one spot on both amazon.com and barnesandnoble.com for his new book, “The Fault in Our Stars”. Not only is Green’s latest offering as of yet unfinished, but its early success is attributed not to a flashy media blitz or carefully crafted campaign, but to … Continue reading

Royal weddings and Arthur’s Day: can marketeers invent tradition?

No particular topical reason for this post, although I’m sure my brain has been bothered by the background hum about the royal wedding. Thinking about how much hype there is about the wedding reminded me of a really impressive book I read some time ago, called The Invention of Tradition. It’s impossible to capture the … Continue reading