Do you want to live forever? Here’s how…

We all know the Facebook statistics. How many people are signed up to the site. How many actively log in each day. How long each visit lasts on average. The average number of friends each user is connected to. Well, here’s a new one for the list: three Facebook users die every minute. Facebook or … Continue reading

Social media and ‘establishment’ firms: putting the cart before the horse?

Had a conversation there over lunch with a marcomms person working in financial services: he said he was working on introducing social media to his company as a comms tool.  The conversation turned to the unthinking adoption of social media, where it seems that many companies don’t ask themselves if they’ve anything to say online. … Continue reading

Is it bad for a brand to be too reliant on one persona?

At this stage, the Royal Wedding is a fairly distant memory for almost everyone (except, presumably, for the winning bidder of Princess Beatrice’s Philip Treacy hat) but with all the commotion over Kate Middleton’s wedding dress I began to think about brands that have a personality or ‘face’ that is too visible, eclipsing the name … Continue reading

Celebrity endorsement and the gullible consumer

Ken’s post below on America’s penchant for inappropriate health advertising brought Jenny McCarthy’s insane and clearly ill-informed crusade against the MMR vaccine hurling to the fore and got me thinking about how receptive the public are to celebrity endorsements. Shampoo, jeans, bags, and now the welfare of their children are the big life decisions being dictated … Continue reading