The emotional and the rational in the planning of new Bulmers campaign

Last weekend marked not only Munster’s triumph over Leinster, but also the end of Magners League 2011 and their sponsorship of the Celtic League.  Magners, also known as Bulmers in Ireland, has been the headline sponsor since the 2006/07 season and their five year contract has now come to a ‘natural’ end with the brand … Continue reading