Puma goes off track to grow a social clothes brand

How are multiple brands advertised so that the consumer decides that one product is better than its competitor? One perfect example of this brand “rivalry” is illustrated by the sportswear market, and more specifically, by the competition that exists between Nike, Adidas, and Puma. Out of the three, Nike brings in the most revenue per … Continue reading

The emotional and the rational in the planning of new Bulmers campaign

Last weekend marked not only Munster’s triumph over Leinster, but also the end of Magners League 2011 and their sponsorship of the Celtic League.  Magners, also known as Bulmers in Ireland, has been the headline sponsor since the 2006/07 season and their five year contract has now come to a ‘natural’ end with the brand … Continue reading