Unfinished John Green Novel Hits Number One on Amazon – A “How To” of Social Media in Advertising.

Last Tuesday 28th June, the best-selling American author John Green bagged the number one spot on both amazon.com and barnesandnoble.com for his new book, “The Fault in Our Stars”. Not only is Green’s latest offering as of yet unfinished, but its early success is attributed not to a flashy media blitz or carefully crafted campaign, but to … Continue reading