Consumer insight technology & the crawl to monetization

I was talking to a guy I know last night in a pub in Ranelagh about tech R&D in consumer behaviour. Our conversation turned to the startling changes in pace in bringing tech ideas to the market (angel or venture capital, in a lot of cases, rather than direct to the marketplace). My friend works … Continue reading

Planners are flat earth thinkers when it comes to demographics

The Financial Times has a good quality reader survey that got me thinking. In social science research, and in the applied end of the practice in advertising and marketing, there’s an entrenched interest in demographics. It could be argued that media planning in particular is a blend of demographics, spots and frequencies.  But demographics only … Continue reading