The emotional and the rational in the planning of new Bulmers campaign

Last weekend marked not only Munster’s triumph over Leinster, but also the end of Magners League 2011 and their sponsorship of the Celtic League.  Magners, also known as Bulmers in Ireland, has been the headline sponsor since the 2006/07 season and their five year contract has now come to a ‘natural’ end with the brand … Continue reading

Royal weddings and Arthur’s Day: can marketeers invent tradition?

No particular topical reason for this post, although I’m sure my brain has been bothered by the background hum about the royal wedding. Thinking about how much hype there is about the wedding reminded me of a really impressive book I read some time ago, called The Invention of Tradition. It’s impossible to capture the … Continue reading