Eamon O’Cuiv and the fiction of the party political brand

TV3’s documentary on the current sorry state of Fianna Fáil last night touched off the question of the party’s brand. Senior figures from the pantheon of FF greats (OK, I’m joking) commented on the worth, heritage, and connotations of the name Fianna Fáil. Party political brands are deemed by the commentariat to be of much … Continue reading

Puma goes off track to grow a social clothes brand

How are multiple brands advertised so that the consumer decides that one product is better than its competitor? One perfect example of this brand “rivalry” is illustrated by the sportswear market, and more specifically, by the competition that exists between Nike, Adidas, and Puma. Out of the three, Nike brings in the most revenue per … Continue reading

Is it bad for a brand to be too reliant on one persona?

At this stage, the Royal Wedding is a fairly distant memory for almost everyone (except, presumably, for the winning bidder of Princess Beatrice’s Philip Treacy hat) but with all the commotion over Kate Middleton’s wedding dress I began to think about brands that have a personality or ‘face’ that is too visible, eclipsing the name … Continue reading

The emotional and the rational in the planning of new Bulmers campaign

Last weekend marked not only Munster’s triumph over Leinster, but also the end of Magners League 2011 and their sponsorship of the Celtic League.  Magners, also known as Bulmers in Ireland, has been the headline sponsor since the 2006/07 season and their five year contract has now come to a ‘natural’ end with the brand … Continue reading