Social media and ‘establishment’ firms: putting the cart before the horse?

Had a conversation there over lunch with a marcomms person working in financial services: he said he was working on introducing social media to his company as a comms tool.  The conversation turned to the unthinking adoption of social media, where it seems that many companies don’t ask themselves if they’ve anything to say online. … Continue reading

Is there no escaping the celebrity news?

Last weekend saw the first Bank holiday of the summer and had everything one can expect from arguably the busiest of the year including a heat wave, Dublin senior footballers making their way to a Leinster Semi Final and bucket loads of celebrity gossip and news. I can imagine there were very few people who … Continue reading

Is it bad for a brand to be too reliant on one persona?

At this stage, the Royal Wedding is a fairly distant memory for almost everyone (except, presumably, for the winning bidder of Princess Beatrice’s Philip Treacy hat) but with all the commotion over Kate Middleton’s wedding dress I began to think about brands that have a personality or ‘face’ that is too visible, eclipsing the name … Continue reading

The emotional and the rational in the planning of new Bulmers campaign

Last weekend marked not only Munster’s triumph over Leinster, but also the end of Magners League 2011 and their sponsorship of the Celtic League.  Magners, also known as Bulmers in Ireland, has been the headline sponsor since the 2006/07 season and their five year contract has now come to a ‘natural’ end with the brand … Continue reading